Privacy Policy

Who We Are

The Partnership Africa ("we", "us", or "our") is a consumer influence and marketing communications agency operating across the African continent. We specialise in connecting brands with consumers through integrated campaigns, influencer marketing, digital strategy, experiential activations, and public relations.

We are part of Publicis Groupe and our registered offices are located at Westlands Square Offices, 3rd Floor, Woodvale Avenue, Westlands, Nairobi, Kenya. We operate across multiple African markets and work with local, regional, and global brands.

This Privacy Policy applies to all personal data collected through our website at www.thepartnership.agency, our social media channels, and in connection with our services and business activities.

Information We Collect

We collect personal data in the following ways:

Information you provide to us directly:

• Name, email address, phone number, and job title when you contact us via our website or email
• Company name and business information when you enquire about our services
• Information submitted through forms, surveys, or campaign briefs
• Communications and correspondence you send us
• Application materials if you apply for a position with us

Information collected automatically:

• IP address, browser type, and device information when you visit our website
• Pages visited, time spent, and referring URLs (via analytics tools)
• Cookie data and similar tracking technologies (see Section 5)
• Location data inferred from your IP address

Information from third parties:

• Data from social media platforms when you interact with our branded content
• Information from partners, clients, or service providers in the course of delivering campaigns
• Publicly available professional information (e.g. LinkedIn profiles)

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your enquiries and communicate with you about our services
• To deliver, manage, and improve our marketing campaigns and services
• To send marketing communications where you have consented or where we have a legitimate interest to do so
• To analyse website traffic and improve our online presence
• To comply with legal and regulatory obligations
• To process job applications and manage recruitment
• To maintain our business relationships with clients and partners
• To protect the security of our systems and prevent fraud

Legal Basis for Processing

Where applicable data protection law requires us to have a legal basis for processing your personal data, we rely on one or more of the following:

• Consent — where you have given us clear consent to process your data for a specific purpose, such as receiving our newsletter or accepting non-essential cookies
• Contract — where processing is necessary to perform a contract we have with you, or to take steps at your request before entering into one
• Legitimate Interests — where processing is necessary for our legitimate business interests, such as improving our services, provided those interests are not overridden by your rights
• Legal Obligation — where we are required to process your data to comply with applicable law

Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse site performance, and deliver personalised content.

We use the following categories of cookies:

• Essential cookies — required for the website to function correctly. These cannot be disabled.
• Analytics cookies — help us understand how visitors interact with our website. Enabled with your consent.
• Marketing cookies — used to track visitors across websites and display relevant advertising. Enabled with your consent.
• Personalisation cookies — allow us to remember your preferences and tailor your experience. Enabled with your consent.

You can manage your cookie preferences at any time via the cookie banner on our website, or by adjusting your browser settings. Withdrawing consent will not affect the lawfulness of any processing carried out before withdrawal.

Sharing Your Information

We may share your personal data with the following categories of recipients:

• Service providers — third-party vendors who support our operations, bound by data processing agreements
• Clients and partners — where necessary for the delivery of a campaign or service you are involved in
• Regulatory authorities — where required by applicable law, court order, or government request
• Professional advisers — including lawyers, auditors, and insurers, where necessary
• Business successors — in the event of a merger, acquisition, or sale of assets, subject to appropriate confidentiality obligations

Where we transfer your data outside of Kenya or your home country, we take steps to ensure an adequate level of protection is in place, including through the use of appropriate contractual safeguards.

Data Retention

We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law:

• Client and project data — retained for the duration of the engagement plus 7 years for legal and accounting purposes
• Enquiry and contact data — retained for up to 2 years from the date of last contact
• Marketing contact data — retained until you unsubscribe or withdraw consent
• Job application data — retained for 6 months if unsuccessful, or for the duration of employment if successful
• Website analytics data — retained in aggregated, anonymised form indefinitely

When data is no longer required, it is securely deleted or anonymised in accordance with our internal data management procedures.

Your Rights

Depending on your location and applicable data protection laws, you may have the following rights in relation to your personal data:

• Right of access — to request a copy of the personal data we hold about you
• Right to rectification — to request correction of inaccurate or incomplete data
• Right to erasure — to request deletion of your personal data in certain circumstances
• Right to restrict processing — to request that we limit how we use your data
• Right to data portability — to receive your data in a structured, machine-readable format
• Right to object — to object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us using the details in Section 13. We may need to verify your identity before processing your request.

You also have the right to lodge a complaint with your national data protection authority if you believe we have not complied with applicable data protection law.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include:

• Encrypted data transmission using SSL/TLS protocols
• Access controls and role-based permissions for internal systems
• Regular security assessments and vulnerability testing
• Staff training on data protection and information security
• Secure deletion procedures for data no longer required

While we take all reasonable steps to protect your data, no method of electronic transmission or storage is completely secure. We cannot guarantee the absolute security of information transmitted to our website.

In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and the relevant authorities as required by applicable law.

Children's Privacy

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete that information promptly.

Third-Party Links

Our website may contain links to third-party websites, social media platforms, or partner pages. This Privacy Policy does not apply to those external sites. We encourage you to read the privacy policies of any third-party websites you visit, as we have no control over and accept no responsibility for their privacy practices.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or applicable law.

We encourage you to review this policy periodically to stay informed about how we are protecting your data. Your continued use of our website following the posting of changes constitutes your acceptance of those changes.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please do not hesitate to get in touch.